INSIGHTVERSE Report #1

 


Exhibit A


Exhibit 1

Hypothesis: Facebook Sucks A**
Summary: Based on data collected posting a photo of an insomniac and an off-season Santa queueing in what could be a dentist's office with not much happening at all (Exhibit 1) and a promo post for a band's concert introducing the warm-up act (Exhibit A) generates a 1200% difference in reach of the general audience,  and 5000% difference in reach and engagement of existing followers in favor of random content over a promo post.
Conclusion: We should try to sneak meaningful content subliminally into random photos while continuing the efforts to get off Facebook.

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